Mobile content: games, music and video taking cloud
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Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
US Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentMobile Content Landscape: Trends and ChangesUS Smartphone Penetration, Q2 2009-Q2 2010 (% of total mobile phone subscribers)US Mobile Internet Users and Penetration, 2008-2014US Ringtone Sales, 2007 & 2009 (millions)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Mobile Channel Used for Mobile Campaign According to Marketing Professionals in North America, January 2010 (% of respondents)US Mobile Gamers, 2008-2014 (millions and % of population)Mobile Content Activities of US Mobile Phone Users, Feb & May 2010 (% of total mobile subscribers)Mobile Content Activities, Apr 2009 & May 2010 (% of US mobile phone users)Mobile Content Activities, by Age, May 2010 (% of US mobile phone users)US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2009 & February 2010 (thousands and % change)Mobile Gaming Metrics of US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Features Used Weekly by US Mobile Phone Users, by Device Type, December 2009 (% of respondents)Leading Mobile Game Genres Played by US Mobile Gamers, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Phone Game-Related Activities of US Gamers*, October 2009 (% of respondents)Mobile Internet Activities of US Mobile Phone Users, 2010 (% of time spent)Frequency of iPhone and Android Application Use Worldwide, 2009 (sessions per month)Mobile Activities of US Frequent* Social Network Users , February 2010 (% of respondents)US Mobile Gaming Revenues, by Segment, 2009-2014 (millions and CAGR)US Video Game Revenues, by Platform, 2009 (% of total)US Portable Game Software Revenue Share, by Device, 2008 & 2009 (% of total)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Usage, March 2010 (% of total mobile subscribers)What is the outlook for ringtones?US Cloud-Based Music Service* Subscribers, 2010 & 2014 (millions)Projected Growth in Use of Select Mobile Phone Activities*, 2010 (% of US consumers)Top 5 Mobile Apps in the US, by Operating System, 2010 (% of respondents)Time Spent per Week Listening to Audio on Mobile Phone* According to US Consumers, by Age, March 2010 (hours)US Mobile Music Revenues, by Segment, 2008-2014 (millions)Profile of Select US Streaming Mobile Music AppsUS Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Internet Video Users*, 2010-2015 (millions)US TV, Online Video and Mobile Video Viewers, Q1 2009, Q4 2009 & Q1 2010 (thousands)Mobile Video Activities Among US Mobile Phone Users, 2007-2009 (% of respondents)US Mobile Phone Users' Interest in Mobile TV and Video, March 2010 (% of respondents)US TV, Online Video and Mobile Video Viewers, by Age, Q1 2010 (% of total)US TV, Online Video and Mobile Video Viewers, by Gender, Q1 2010 (% of total)Mobile Entertainment Activities of US Mobile Internet Users, by Gender, November 2009 (% of respondents)Data Feature Use Among US Mobile Phone Users, by Phone Type, Q3 2009 (% of respondents)US Frequent* Social Network Users vs. Total US Consumers Who Watch TV Programming, by Type, February 2010 (% of respondents)Location from Which US Mobile Phone Users* Most Frequently Watch Mobile TV or Video, March 2010 (% of respondents)US Mobile Video Revenues, by Segment, 2008-2014 (millions)Monetization Strategies: Free vs. FeeUS Smartphone Users Who Purchased Apps, by Operating System, 2010 (% of respondents in each group)Paid vs. Free Apps Available in Select US Mobile App Stores, May 2010 (% of total)Amount Spent per Month on Apps by US Mobile Phone Users, by Device, 2010Average Paid Game Prices in Select US Mobile App Stores, January 2010US Mobile Internet Users and Penetration, 2008-2014US Mobile Gamers, 2008-2014 (millions and % of population)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Revenues, by Segment, 2008-2014 (millions)US Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentUS Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentUS Smartphone Penetration, Q2 2009-Q2 2010 (% of total mobile phone subscribers)US Mobile Internet Users and Penetration, 2008-2014US Ringtone Sales, 2007 & 2009 (millions)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Mobile Channel Used for Mobile Campaign According to Marketing Professionals in North America, January 2010 (% of respondents)US Mobile Gamers, 2008-2014 (millions and % of population)Mobile Content Activities of US Mobile Phone Users, Feb & May 2010 (% of total mobile subscribers)Mobile Content Activities, Apr 2009 & May 2010 (% of US mobile phone users)Mobile Content Activities, by Age, May 2010 (% of US mobile phone users)US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2009 & February 2010 (thousands and % change)Mobile Gaming Metrics of US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Features Used Weekly by US Mobile Phone Users, by Device Type, December 2009 (% of respondents)Leading Mobile Game Genres Played by US Mobile Gamers, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Phone Game-Related Activities of US Gamers*, October 2009 (% of respondents)Mobile Internet Activities of US Mobile Phone Users, 2010 (% of time spent)Frequency of iPhone and Android Application Use Worldwide, 2009 (sessions per month)Mobile Activities of US Frequent* Social Network Users , February 2010 (% of respondents)US Mobile Gaming Revenues, by Segment, 2009-2014 (millions and CAGR)US Video Game Revenues, by Platform, 2009 (% of total)US Portable Game Software Revenue Share, by Device, 2008 & 2009 (% of total)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Usage, March 2010 (% of total mobile subscribers)US Cloud-Based Music Service* Subscribers, 2010 & 2014 (millions)Projected Growth in Use of Select Mobile Phone Activities*, 2010 (% of US consumers)Top 5 Mobile Apps in the US, by Operating System, 2010 (% of respondents)Time Spent per Week Listening to Audio on Mobile Phone* According to US Consumers, by Age, March 2010 (hours)US Mobile Music Revenues, by Segment, 2008-2014 (millions)Profile of Select US Streaming Mobile Music AppsUS Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Internet Video Users*, 2010-2015 (millions)US TV, Online Video and Mobile Video Viewers, Q1 2009, Q4 2009 & Q1 2010 (thousands)Mobile Video Activities Among US Mobile Phone Users, 2007-2009 (% of respondents)US Mobile Phone Users' Interest in Mobile TV and Video, March 2010 (% of respondents)US TV, Online Video and Mobile Video Viewers, by Age, Q1 2010 (% of total)US TV, Online Video and Mobile Video Viewers, by Gender, Q1 2010 (% of total)Mobile Entertainment Activities of US Mobile Internet Users, by Gender, November 2009 (% of respondents)Data Feature Use Among US Mobile Phone Users, by Phone Type, Q3 2009 (% of respondents)US Frequent* Social Network Users vs. Total US Consumers Who Watch TV Programming, by Type, February 2010 (% of respondents)Location from Which US Mobile Phone Users* Most Frequently Watch Mobile TV or Video, March 2010 (% of respondents)US Mobile Video Revenues, by Segment, 2008-2014 (millions)Paid vs. Free Apps Available in Select US Mobile App Stores, May 2010 (% of total)Amount Spent per Month on Apps by US Mobile Phone Users, by Device, 2010Average Paid Game Prices in Select US Mobile App Stores, January 2010 Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
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Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
The continuing advance of smart devices—including tablet-style computers, led by Apple’s iPad—and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video. An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years. The ranks of mobile video viewers and music listeners will grow more vigorously than mobile gamers, but gamers will still be significantly more numerous.
In turn, an increasing user base will drive mobile content revenues in three principal streams: subscriptions (streaming music and mobile TV services); direct and pay-per-view downloads (full music tracks, games; and TV/movie/event programming); and advertising-supported (games, music services and video).
The ad-supported component is the smallest of the three, but it will grow at more than double the rate of paid mobile content through 2014.
These developments present opportunities for publishers and marketers alike. The key to success will be in determining the optimal balance of free and fee.
Key questions this report answers:
Who are the mobile content consumers and how do they access games, music and video on mobile devices? What are the mobile opportunities and challenges for owners and publishers of gaming, music and video content? What is the revenue outlook for mobile gaming, music and video? How big will the opportunity for ad-supported mobile content become?Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.US Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentMobile Content Landscape: Trends and ChangesUS Smartphone Penetration, Q2 2009-Q2 2010 (% of total mobile phone subscribers)US Mobile Internet Users and Penetration, 2008-2014US Ringtone Sales, 2007 & 2009 (millions)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Mobile Channel Used for Mobile Campaign According to Marketing Professionals in North America, January 2010 (% of respondents)US Mobile Gamers, 2008-2014 (millions and % of population)Mobile Content Activities of US Mobile Phone Users, Feb & May 2010 (% of total mobile subscribers)Mobile Content Activities, Apr 2009 & May 2010 (% of US mobile phone users)Mobile Content Activities, by Age, May 2010 (% of US mobile phone users)US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2009 & February 2010 (thousands and % change)Mobile Gaming Metrics of US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Features Used Weekly by US Mobile Phone Users, by Device Type, December 2009 (% of respondents)Leading Mobile Game Genres Played by US Mobile Gamers, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Phone Game-Related Activities of US Gamers*, October 2009 (% of respondents)Mobile Internet Activities of US Mobile Phone Users, 2010 (% of time spent)Frequency of iPhone and Android Application Use Worldwide, 2009 (sessions per month)Mobile Activities of US Frequent* Social Network Users , February 2010 (% of respondents)US Mobile Gaming Revenues, by Segment, 2009-2014 (millions and CAGR)US Video Game Revenues, by Platform, 2009 (% of total)US Portable Game Software Revenue Share, by Device, 2008 & 2009 (% of total)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Usage, March 2010 (% of total mobile subscribers)What is the outlook for ringtones?US Cloud-Based Music Service* Subscribers, 2010 & 2014 (millions)Projected Growth in Use of Select Mobile Phone Activities*, 2010 (% of US consumers)Top 5 Mobile Apps in the US, by Operating System, 2010 (% of respondents)Time Spent per Week Listening to Audio on Mobile Phone* According to US Consumers, by Age, March 2010 (hours)US Mobile Music Revenues, by Segment, 2008-2014 (millions)Profile of Select US Streaming Mobile Music AppsUS Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Internet Video Users*, 2010-2015 (millions)US TV, Online Video and Mobile Video Viewers, Q1 2009, Q4 2009 & Q1 2010 (thousands)Mobile Video Activities Among US Mobile Phone Users, 2007-2009 (% of respondents)US Mobile Phone Users' Interest in Mobile TV and Video, March 2010 (% of respondents)US TV, Online Video and Mobile Video Viewers, by Age, Q1 2010 (% of total)US TV, Online Video and Mobile Video Viewers, by Gender, Q1 2010 (% of total)Mobile Entertainment Activities of US Mobile Internet Users, by Gender, November 2009 (% of respondents)Data Feature Use Among US Mobile Phone Users, by Phone Type, Q3 2009 (% of respondents)US Frequent* Social Network Users vs. Total US Consumers Who Watch TV Programming, by Type, February 2010 (% of respondents)Location from Which US Mobile Phone Users* Most Frequently Watch Mobile TV or Video, March 2010 (% of respondents)US Mobile Video Revenues, by Segment, 2008-2014 (millions)Monetization Strategies: Free vs. FeeUS Smartphone Users Who Purchased Apps, by Operating System, 2010 (% of respondents in each group)Paid vs. Free Apps Available in Select US Mobile App Stores, May 2010 (% of total)Amount Spent per Month on Apps by US Mobile Phone Users, by Device, 2010Average Paid Game Prices in Select US Mobile App Stores, January 2010US Mobile Internet Users and Penetration, 2008-2014US Mobile Gamers, 2008-2014 (millions and % of population)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Revenues, by Segment, 2008-2014 (millions)US Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentUS Mobile Content Revenues, by Segment, 2009-2014 (millions)Key eMarketer Numbers - Mobile ContentUS Smartphone Penetration, Q2 2009-Q2 2010 (% of total mobile phone subscribers)US Mobile Internet Users and Penetration, 2008-2014US Ringtone Sales, 2007 & 2009 (millions)US Mobile Content Users, by Segment, 2008-2014 (millions)US Mobile Content Revenues, by Segment, 2009-2014 (millions)Mobile Channel Used for Mobile Campaign According to Marketing Professionals in North America, January 2010 (% of respondents)US Mobile Gamers, 2008-2014 (millions and % of population)Mobile Content Activities of US Mobile Phone Users, Feb & May 2010 (% of total mobile subscribers)Mobile Content Activities, Apr 2009 & May 2010 (% of US mobile phone users)Mobile Content Activities, by Age, May 2010 (% of US mobile phone users)US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2009 & February 2010 (thousands and % change)Mobile Gaming Metrics of US Mobile Subscribers Who Have Played Mobile Games, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Features Used Weekly by US Mobile Phone Users, by Device Type, December 2009 (% of respondents)Leading Mobile Game Genres Played by US Mobile Gamers, by Phone Type, February 2010 (% of total mobile subscribers)Mobile Phone Game-Related Activities of US Gamers*, October 2009 (% of respondents)Mobile Internet Activities of US Mobile Phone Users, 2010 (% of time spent)Frequency of iPhone and Android Application Use Worldwide, 2009 (sessions per month)Mobile Activities of US Frequent* Social Network Users , February 2010 (% of respondents)US Mobile Gaming Revenues, by Segment, 2009-2014 (millions and CAGR)US Video Game Revenues, by Platform, 2009 (% of total)US Portable Game Software Revenue Share, by Device, 2008 & 2009 (% of total)US Mobile Music Listeners, 2008-2014 (millions and % of population)US Mobile Music Usage, March 2010 (% of total mobile subscribers)US Cloud-Based Music Service* Subscribers, 2010 & 2014 (millions)Projected Growth in Use of Select Mobile Phone Activities*, 2010 (% of US consumers)Top 5 Mobile Apps in the US, by Operating System, 2010 (% of respondents)Time Spent per Week Listening to Audio on Mobile Phone* According to US Consumers, by Age, March 2010 (hours)US Mobile Music Revenues, by Segment, 2008-2014 (millions)Profile of Select US Streaming Mobile Music AppsUS Mobile Video Viewers, 2008-2014 (millions and % of population)US Mobile Internet Video Users*, 2010-2015 (millions)US TV, Online Video and Mobile Video Viewers, Q1 2009, Q4 2009 & Q1 2010 (thousands)Mobile Video Activities Among US Mobile Phone Users, 2007-2009 (% of respondents)US Mobile Phone Users' Interest in Mobile TV and Video, March 2010 (% of respondents)US TV, Online Video and Mobile Video Viewers, by Age, Q1 2010 (% of total)US TV, Online Video and Mobile Video Viewers, by Gender, Q1 2010 (% of total)Mobile Entertainment Activities of US Mobile Internet Users, by Gender, November 2009 (% of respondents)Data Feature Use Among US Mobile Phone Users, by Phone Type, Q3 2009 (% of respondents)US Frequent* Social Network Users vs. Total US Consumers Who Watch TV Programming, by Type, February 2010 (% of respondents)Location from Which US Mobile Phone Users* Most Frequently Watch Mobile TV or Video, March 2010 (% of respondents)US Mobile Video Revenues, by Segment, 2008-2014 (millions)Paid vs. Free Apps Available in Select US Mobile App Stores, May 2010 (% of total)Amount Spent per Month on Apps by US Mobile Phone Users, by Device, 2010Average Paid Game Prices in Select US Mobile App Stores, January 2010 Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore. Arbitron
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