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Showing posts from November, 2010

Mobile shopping In store: potential game changer-change

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The server was unable to process the request due to an internal error. For more information about the error, either turn on IncludeExceptionDetailInFaults (either from or from the ServiceBehaviorAttribute behavior configuration) on the server in order to send the exception information back to the client, or turn on tracing as per the Microsoft .NET Framework 3.0 SDK documentation and inspect the server trace logs. Mobile shopping from in-store is just beginning to achieve its vast potential. The Ballad for consumers is an interactive and personalized store experience like nothing before. Currently, mobile in-store shoppers can easily retrieve customer product reviews. In the future, they will receive promotions based on their past purchase history and what they are interested in at the moment. Retailers will benefit by converting more visitors into buyers and store on improving customer loyalty.Also, mobile shopping retailers will help fend off price-comparison apps that let in-stor...

Worldwide advertising costs

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Translate Request has too much data Parameter name: request Translate Request has too much data Parameter name: request   The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010. By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. These rates will be unmatched byother media. Key questions this report answers: What is the growth trajectory for online and total media ad spending around the world? What are the factors propelling the market? How do other forecasts stack up against eMarketer’s?The global economy took a severe hit in 2009, but the online advertising market...