Worldwide advertising costs

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The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010.

By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. These rates will be unmatched byother media.

Key questions this report answers:

What is the growth trajectory for online and total media ad spending around the world? What are the factors propelling the market? How do other forecasts stack up against eMarketer’s?The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010.

Online Advertising Spending Worldwide, 2008-2014 (billions and % change)

Online Advertising Spending Share of Total Media Advertising Spending Worldwide, 2009 & 2014 (billions and % of total)

Opinions About Their Ability to Measure ROI for Online Marketing Tactics According to Marketers* Worldwide, January 2010 (% of respondents)

Opinions About Their Ability to Measure ROI for Traditional Marketing Tactics According to Marketers* Worldwide, January 2010 (% of respondents)

Strongest-Performing Advertising Channels for Their Company in 2009 According to Marketers Worldwide (% of respondents)

Time Spent per Week on Media Activities by Internet Users in Select Countries, January 2010 (hours)

Online Advertising Spending Share Worldwide, by Region, 2009 & 2014 (% of total)

Online Advertising Spending Growth Worldwide, by Region, 2009-2014 (% change)

Online Advertising Spending Worldwide, by Region, 2009-2014 (billions)

Total Media Advertising Spending Worldwide, 2008-2014 (billions and % change)

Total Media Advertising Spending Growth Worldwide, by Region, 2009-2014 (% change)

Total Media Advertising Spending Worldwide, by Region, 2009-2014 (billions)

Total Media Advertising Spending Share Worldwide, by Region, 2009 & 2014 (% of total)

Comparative Estimates: Online Advertising Spending Worldwide, 2009-2014 (billions)

Comparative Estimates: Online Advertising Spending Growth Worldwide, 2009-2014 (% change)

Comparative Estimates: Total Advertising Spending Worldwide, 2009-2014 (billions)

Comparative Estimates: Total Advertising Spending Growth Worldwide, 2009-2014 (% change)

Comparative Estimates: Online Advertising Spending Worldwide as a Percent of Total Media Advertising Spending, 2009-2014