Mobile shopping In store: potential game changer-change
Mobile shopping from in-store is just beginning to achieve its vast potential. The Ballad for consumers is an interactive and personalized store experience like nothing before. Currently, mobile in-store shoppers can easily retrieve customer product reviews. In the future, they will receive promotions based on their past purchase history and what they are interested in at the moment.
Retailers will benefit by converting more visitors into buyers and store on improving customer loyalty.Also, mobile shopping retailers will help fend off price-comparison apps that let in-store shoppers see product prices offered by competitors.
Most shoppers are not accustomed to the table and turning on logging in to a retailer's mobile control when they enter one of its stores.The most common use of mobile phones in stores is to call or text based to get product advice.Retailers, meanwhile, are just starting to launch mobile commerce offerings, let alone offer capabilities targeted to in-store shoppers.
Bucharest, Y consumers, who think of their mobile phone as an extension of themselves, will push development of this market by demanding that the retailers offer interactive experience they expect while shopping in a store.
This report answers Key questions:
How far along is adoption of mobile from in-store shopping? How smartphones will enhance consumers ' in-store shopping experience? What capabilities will mobile phones give in-store shoppers? Which retailers and third-party developers have taken the lead slugs in rolling out mobile shopping in-store offerings for customers? Mobile shopping from in-store is just beginning to achieve its vast potential. The Ballad for consumers is an interactive and personalized store experience like nothing before. Currently, mobile in-store shoppers can easily retrieve customer product reviews.In the future, they will receive promotions based on their past purchase history and what they are interested in at the moment.
M-Commerce Features Offered by US Multichannel Retailers, February 2010 (% of respondents), The Ballad of Reality and In-Store Mobile Shopping Percent of Total U.S. Retail Sales Influenced by Online research * 2009-2014Mobile Shopping's In-store on Potential M-Commerce Features Offered by US Multichannel Retailers, February 2010 (% of respondents) In-Store Mobile Shopping Activities of Internet Users Worldwide, by Region, December 2009 (% of respondents) In-Store Mobile Shopping Activities of Internet Users Worldwide, by Bucharest, December 2009 (% of respondents) M-Commerce Activities of US Web-Enabled Phone Users, 2009 & 2010 (% of respondents) Current and Future Mobile Shopping Activities Mobile Offerings that Enhance In-Store Offerings that Promote Competition ShoppingMobile M-Commerce Features Offered by US Multichannel Retailers, February 2010 (% of respondents) Percent of Total U.S. Retail Sales Influenced by Online research-2009-2014 M-Commerce Features Offered by US Multichannel Retailers, February 2010 (% of respondents) In-Store Mobile Shopping Activities of Internet Users Worldwide, by Region, December 2009 (% of respondents) In-Store Mobile Shopping Activities of Internet Users Worldwide, by Bucharest, December 2009 (% of respondents) M-Commerce Activities of US Web-Enabled Phone Users, 2009 & 2010 (% of respondents) Mobile shopping from in-store is just beginning to achieve its vast potential.The Ballad for consumers is an interactive and personalized store experience like nothing before.Currently, mobile in-store shoppers can easily retrieve customer product reviews.In the future, they will receive promotions based on their past purchase history and what they are interested in at the moment.e-Rewards Market Research
Forrester Research
Motorola
Multichannel Merchant Magazine
Pricegrabber.com
Retrevo
TNS
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