Social Gaming: Virtual Real profits high yield crops
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One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.
US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)US Social Network Users and Social Gamers*, 2009 & 2012Online Gaming Activities of US Internet Users, February 2010 (% of respondents)Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)Top Games, Developers & NetworksProfile of Select Social Game Publishers, 2010Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010Social Games Played by US Social Game Players, January 2010 (% of respondents)Favorite Social Games According to US Females*, January 2010 (% of respondents)US Social Game Players, by Gender , January 2010 (% of respondents)Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)US Social Game Players, by Age, January 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)US Social Network Users and Social Gamers*, 2009 & 2012Online Gaming Activities of US Internet Users, February 2010 (% of respondents)Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)Profile of Select Social Game Publishers, 2010Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010Social Games Played by US Social Game Players, January 2010 (% of respondents)Favorite Social Games According to US Females*, January 2010 (% of respondents)US Social Game Players, by Gender , January 2010 (% of respondents)Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)US Social Game Players, by Age, January 2010 (% of respondents) One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.
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One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.
For all its success, however, the social gaming industry faces serious hurdles. Some of the industry’s past monetization tactics have been criticized as Internet scams and are likely to face continued scrutiny.
Further, recent tensions between FarmVille publisher Zynga and Facebook brought to light the fragile equilibrium that binds the developer community with the largest social gaming platform. Although the two parties averted a full-out war, any future skirmishes could derail this emerging industry from its forward course.
The next few months will be critical in determining how the social gaming industry can weather these challenges and continue to attract tens of millions of players to its virtual farms, restaurants, cities, zoos, aquariums and card tables.
Key questions this report answers:
How many people in the US are playing social games? How much revenue do social games generate? What are the demographic characteristics of the social game population? How are these games monetized? Who are the top social game publishers and which titles are most popular? How will tensions between leading game publishers and social networks affect the future of the industry?One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)US Social Network Users and Social Gamers*, 2009 & 2012Online Gaming Activities of US Internet Users, February 2010 (% of respondents)Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)Top Games, Developers & NetworksProfile of Select Social Game Publishers, 2010Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010Social Games Played by US Social Game Players, January 2010 (% of respondents)Favorite Social Games According to US Females*, January 2010 (% of respondents)US Social Game Players, by Gender , January 2010 (% of respondents)Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)US Social Game Players, by Age, January 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)US Social Network Users and Social Gamers*, 2009 & 2012Online Gaming Activities of US Internet Users, February 2010 (% of respondents)Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)Profile of Select Social Game Publishers, 2010Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010Social Games Played by US Social Game Players, January 2010 (% of respondents)Favorite Social Games According to US Females*, January 2010 (% of respondents)US Social Game Players, by Gender , January 2010 (% of respondents)Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)US Social Game Players, by Age, January 2010 (% of respondents) One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012. BlogHer
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