UK online advertising: Spending and trends
Translate Request has too much data
Parameter name: request
Translate Request has too much data
Parameter name: request
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingAdvertising Spending Growth in Select Countries in Western Europe, 2008-2011 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)Online Spending vs. Spending in Other Media UK Advertising Revenue Growth, by Media, 2009 (% change)UK Advertising Spending, by Media, 2009-2011 (% change)UK Advertising Spending Growth, by Media, 2006-2012 (% change)UK Advertising Revenue Growth, by Media, 2009-2015 (% change)Online as a Share of Total Ad SpendingUK Advertising Spending Share, by Media, 2009 (% of total)UK Advertising Revenues, by Media, 2009-2015 (billions of £)Online Advertising Spending Share in Select Countries in Western Europe, 2009 & 2010 (% of total ad spending)UK Advertising Spending, by Media, 2009-2011 (millions of £)UK Advertising Revenues, by Media, 2009 (millions of £)UK Advertising Revenue Share, by Media, 2009 (% of total)UK Online Advertising Revenues, Q1 2001-Q4 2009 (millions of £)Comparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)UK Online Advertising Spending, by Format, 2009-2011 (millions of £, % change and % share)UK Online Advertising Spending, by Format, 2006-2012 (millions of £)UK Paid Search Revenues, First half 2004-Second half 2009 (millions of £ and % change)UK Online Advertising Revenues, by Format, 2009-2015 (billions of £ and % change)Search Advertising Spending Share by UK Companies, by Search Engine , Q3 2008-Q3 2009 (% of total)Average Search Advertising Spending by UK Small Businesses, by Industry, Q1 2010UK Online Display Advertising Revenues, by Format, 2009 (millions of £)Top 12 Websites in the UK, Ranked by Market Share of Online Display Ads, March 2010Barriers to Online Video Advertising Spending According to UK Online Video Advertisers, August 2009 (% of respondents)Top 10 Countries, Ranked by Mobile Advertising Requests for Ads Served by AdMob, March 2010 (millions and % of total)Percent of Digital Budget Spent on Mobile Advertising According to UK Agency Executives, 2009 & 2011 (% of respondents)UK Mobile Advertising Spending, 2009, 2010 & 2014 (millions of £)UK Mobile Advertising Spending Share, by Channel, 2009 (% of total)UK Mobile Advertising Spending, by Channel, 2008 & 2009 (millions of £)Online Ad Spending by IndustryUK Online Advertising Revenues for Select Industries, First half 2008 & First half 2009 (% share)Leading UK Industries, Ranked by Mobile Display Advertising Spending, 2009 (% of total)Consumer Attitudes Toward Online AdvertisingClick-Through Rate (CTR) for Banner Ads in Select Countries in Western Europe, Q1 2009-Q4 2009UK Online Advertising Metrics, by Rich Media Format*, 2009Change in Advertising-Related Activities of Consumers* in Select Countries in Western Europe, September 2009 (% of respondents)Types of Advertising/Marketing that Influence the Purchase Decisions of UK Internet Users, August-September 2009 (% of respondents)Type of Content UK Internet Users Like to See in Promotional E-Mails, March 2010 (% of respondents)Brands that Use E-Mail Marketing Best According to UK Internet Users, March 2010 (% of respondents)Actions Brands Can Take that Are Most Relevant to UK Internet Users, August-September 2009 (scale of 1-5*)Attitude of Consumers in Select Countries Toward Websites and TV Channels that Use Behavioral Targeting, September 2009 (% of respondents)UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingComparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingAdvertising Spending Growth in Select Countries in Western Europe, 2008-2011 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)UK Advertising Revenue Growth, by Media, 2009 (% change)UK Advertising Spending, by Media, 2009-2011 (% change)UK Advertising Spending Growth, by Media, 2006-2012 (% change)UK Advertising Revenue Growth, by Media, 2009-2015 (% change)UK Advertising Spending Share, by Media, 2009 (% of total)UK Advertising Revenues, by Media, 2009-2015 (billions of £)Online Advertising Spending Share in Select Countries in Western Europe, 2009 & 2010 (% of total ad spending)UK Advertising Spending, by Media, 2009-2011 (millions of £)UK Advertising Revenues, by Media, 2009 (millions of £)UK Advertising Revenue Share, by Media, 2009 (% of total)UK Online Advertising Revenues, Q1 2001-Q4 2009 (millions of £)Comparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)UK Online Advertising Spending, by Format, 2009-2011 (millions of £, % change and % share)UK Online Advertising Spending, by Format, 2006-2012 (millions of £)UK Paid Search Revenues, First half 2004-Second half 2009 (millions of £ and % change)UK Online Advertising Revenues, by Format, 2009-2015 (billions of £ and % change)Search Advertising Spending Share by UK Companies, by Search Engine , Q3 2008-Q3 2009 (% of total)Average Search Advertising Spending by UK Small Businesses, by Industry, Q1 2010UK Online Display Advertising Revenues, by Format, 2009 (millions of £)Top 12 Websites in the UK, Ranked by Market Share of Online Display Ads, March 2010Barriers to Online Video Advertising Spending According to UK Online Video Advertisers, August 2009 (% of respondents)Top 10 Countries, Ranked by Mobile Advertising Requests for Ads Served by AdMob, March 2010 (millions and % of total)Percent of Digital Budget Spent on Mobile Advertising According to UK Agency Executives, 2009 & 2011 (% of respondents)UK Mobile Advertising Spending, 2009, 2010 & 2014 (millions of £)UK Mobile Advertising Spending Share, by Channel, 2009 (% of total)UK Mobile Advertising Spending, by Channel, 2008 & 2009 (millions of £)UK Online Advertising Revenues for Select Industries, First half 2008 & First half 2009 (% share)Leading UK Industries, Ranked by Mobile Display Advertising Spending, 2009 (% of total)Click-Through Rate (CTR) for Banner Ads in Select Countries in Western Europe, Q1 2009-Q4 2009UK Online Advertising Metrics, by Rich Media Format*, 2009Change in Advertising-Related Activities of Consumers* in Select Countries in Western Europe, September 2009 (% of respondents)Types of Advertising/Marketing that Influence the Purchase Decisions of UK Internet Users, August-September 2009 (% of respondents)Type of Content UK Internet Users Like to See in Promotional E-Mails, March 2010 (% of respondents)Brands that Use E-Mail Marketing Best According to UK Internet Users, March 2010 (% of respondents)Actions Brands Can Take that Are Most Relevant to UK Internet Users, August-September 2009 (scale of 1-5*)Attitude of Consumers in Select Countries Toward Websites and TV Channels that Use Behavioral Targeting, September 2009 (% of respondents) Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
Parameter name: request
Translate Request has too much data
Parameter name: request
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
Internet advertising will gain momentum in 2010 as the economy inches into recovery, reaching £3.79 billion ($5.95 billion). Slower growth is expected in 2011, but the London Olympics and greater financial stability should bring higher rises in 2012. By 2014, online ad spending will approach £4.84 billion ($7.60 billion).
Search accounted for 60.7% of Internet ad spending in 2009. Display claimed 20% and classified ads 19%, while less than 1% was spent on e-mail sent to purchased lists. Search will increase its share of the pie in 2010 and beyond, as classified ads lose ground. Spending on video and mobile ads will boost the display category.
Telecoms, finance, technology, and media and entertainment firms topped the UK’s Internet spending league in 2009. On mobile devices, however, entertainment companies led with roughly 60% of all ad spending.
Key questions this report answers:
How did UK online ad spending compare with total media ad spending in 2009? How will spending on Internet advertising develop between 2010 and 2014? Which online ad spending formats are gaining market share, and which are declining? Which UK industries spent most to advertise on the Web in 2009? How do UK consumers react to Internet advertising and marketing?Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingAdvertising Spending Growth in Select Countries in Western Europe, 2008-2011 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)Online Spending vs. Spending in Other Media UK Advertising Revenue Growth, by Media, 2009 (% change)UK Advertising Spending, by Media, 2009-2011 (% change)UK Advertising Spending Growth, by Media, 2006-2012 (% change)UK Advertising Revenue Growth, by Media, 2009-2015 (% change)Online as a Share of Total Ad SpendingUK Advertising Spending Share, by Media, 2009 (% of total)UK Advertising Revenues, by Media, 2009-2015 (billions of £)Online Advertising Spending Share in Select Countries in Western Europe, 2009 & 2010 (% of total ad spending)UK Advertising Spending, by Media, 2009-2011 (millions of £)UK Advertising Revenues, by Media, 2009 (millions of £)UK Advertising Revenue Share, by Media, 2009 (% of total)UK Online Advertising Revenues, Q1 2001-Q4 2009 (millions of £)Comparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)UK Online Advertising Spending, by Format, 2009-2011 (millions of £, % change and % share)UK Online Advertising Spending, by Format, 2006-2012 (millions of £)UK Paid Search Revenues, First half 2004-Second half 2009 (millions of £ and % change)UK Online Advertising Revenues, by Format, 2009-2015 (billions of £ and % change)Search Advertising Spending Share by UK Companies, by Search Engine , Q3 2008-Q3 2009 (% of total)Average Search Advertising Spending by UK Small Businesses, by Industry, Q1 2010UK Online Display Advertising Revenues, by Format, 2009 (millions of £)Top 12 Websites in the UK, Ranked by Market Share of Online Display Ads, March 2010Barriers to Online Video Advertising Spending According to UK Online Video Advertisers, August 2009 (% of respondents)Top 10 Countries, Ranked by Mobile Advertising Requests for Ads Served by AdMob, March 2010 (millions and % of total)Percent of Digital Budget Spent on Mobile Advertising According to UK Agency Executives, 2009 & 2011 (% of respondents)UK Mobile Advertising Spending, 2009, 2010 & 2014 (millions of £)UK Mobile Advertising Spending Share, by Channel, 2009 (% of total)UK Mobile Advertising Spending, by Channel, 2008 & 2009 (millions of £)Online Ad Spending by IndustryUK Online Advertising Revenues for Select Industries, First half 2008 & First half 2009 (% share)Leading UK Industries, Ranked by Mobile Display Advertising Spending, 2009 (% of total)Consumer Attitudes Toward Online AdvertisingClick-Through Rate (CTR) for Banner Ads in Select Countries in Western Europe, Q1 2009-Q4 2009UK Online Advertising Metrics, by Rich Media Format*, 2009Change in Advertising-Related Activities of Consumers* in Select Countries in Western Europe, September 2009 (% of respondents)Types of Advertising/Marketing that Influence the Purchase Decisions of UK Internet Users, August-September 2009 (% of respondents)Type of Content UK Internet Users Like to See in Promotional E-Mails, March 2010 (% of respondents)Brands that Use E-Mail Marketing Best According to UK Internet Users, March 2010 (% of respondents)Actions Brands Can Take that Are Most Relevant to UK Internet Users, August-September 2009 (scale of 1-5*)Attitude of Consumers in Select Countries Toward Websites and TV Channels that Use Behavioral Targeting, September 2009 (% of respondents)UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingComparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)UK Online Advertising Spending, 2009-2014 (billions and % change)Key eMarketer Numbers - UK Online Advertising SpendingAdvertising Spending Growth in Select Countries in Western Europe, 2008-2011 (% change)Comparative Estimates: UK Total Advertising Spending Growth, 2009-2012 (% change)Comparative Estimates: UK Total Advertising Spending, 2009-2012 (billions)UK Advertising Revenue Growth, by Media, 2009 (% change)UK Advertising Spending, by Media, 2009-2011 (% change)UK Advertising Spending Growth, by Media, 2006-2012 (% change)UK Advertising Revenue Growth, by Media, 2009-2015 (% change)UK Advertising Spending Share, by Media, 2009 (% of total)UK Advertising Revenues, by Media, 2009-2015 (billions of £)Online Advertising Spending Share in Select Countries in Western Europe, 2009 & 2010 (% of total ad spending)UK Advertising Spending, by Media, 2009-2011 (millions of £)UK Advertising Revenues, by Media, 2009 (millions of £)UK Advertising Revenue Share, by Media, 2009 (% of total)UK Online Advertising Revenues, Q1 2001-Q4 2009 (millions of £)Comparative Estimates: UK Online Advertising Spending, 2009-2014 (billions)Comparative Estimates: UK Online Advertising Spending Growth, 2009-2014 (% change)UK Online Advertising Spending, by Format, 2009-2014 (millions, % change & % share)UK Online Advertising Spending, by Format, 2009-2011 (millions of £, % change and % share)UK Online Advertising Spending, by Format, 2006-2012 (millions of £)UK Paid Search Revenues, First half 2004-Second half 2009 (millions of £ and % change)UK Online Advertising Revenues, by Format, 2009-2015 (billions of £ and % change)Search Advertising Spending Share by UK Companies, by Search Engine , Q3 2008-Q3 2009 (% of total)Average Search Advertising Spending by UK Small Businesses, by Industry, Q1 2010UK Online Display Advertising Revenues, by Format, 2009 (millions of £)Top 12 Websites in the UK, Ranked by Market Share of Online Display Ads, March 2010Barriers to Online Video Advertising Spending According to UK Online Video Advertisers, August 2009 (% of respondents)Top 10 Countries, Ranked by Mobile Advertising Requests for Ads Served by AdMob, March 2010 (millions and % of total)Percent of Digital Budget Spent on Mobile Advertising According to UK Agency Executives, 2009 & 2011 (% of respondents)UK Mobile Advertising Spending, 2009, 2010 & 2014 (millions of £)UK Mobile Advertising Spending Share, by Channel, 2009 (% of total)UK Mobile Advertising Spending, by Channel, 2008 & 2009 (millions of £)UK Online Advertising Revenues for Select Industries, First half 2008 & First half 2009 (% share)Leading UK Industries, Ranked by Mobile Display Advertising Spending, 2009 (% of total)Click-Through Rate (CTR) for Banner Ads in Select Countries in Western Europe, Q1 2009-Q4 2009UK Online Advertising Metrics, by Rich Media Format*, 2009Change in Advertising-Related Activities of Consumers* in Select Countries in Western Europe, September 2009 (% of respondents)Types of Advertising/Marketing that Influence the Purchase Decisions of UK Internet Users, August-September 2009 (% of respondents)Type of Content UK Internet Users Like to See in Promotional E-Mails, March 2010 (% of respondents)Brands that Use E-Mail Marketing Best According to UK Internet Users, March 2010 (% of respondents)Actions Brands Can Take that Are Most Relevant to UK Internet Users, August-September 2009 (scale of 1-5*)Attitude of Consumers in Select Countries Toward Websites and TV Channels that Use Behavioral Targeting, September 2009 (% of respondents) Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008. AdMob
Advertising Association (AA) - UK
Carat Insight
comScore Inc.
Credit Suisse
Direct Marketing Association UK
Dynamic Logic
Efficient Frontier
eMarketer
Enders Analysis
FirstPartner
GroupM
Interactive Advertising Bureau Europe (IAB Europe)
Internet Advertising Bureau UK (IAB UK)
Lightspeed Research
MAGNAGLOBAL
MediaMind (formerly Eyeblaster)
Millward Brown
PricewaterhouseCoopers (PwC)
Radio Advertising Bureau (RAB)
Screen Digest
Synovate
UBS
Web TV Enterprise
WebVisible
Wilkofsky Gruen Associates
Work Research
World Advertising Research Center (WARC)
ZenithOptimedia
Comments